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Advisors Principal Principal Financial life insurance
Principal Financial life insurance
3.37/5
JD Power Customer Satisfaction Rating
772
AM Best Financial Strength Rating
A+
Advisors Principal Principal Financial life insurance
Principal Financial life insurance
3.37/5
JD Power Customer Satisfaction Rating
772
AM Best Financial Strength Rating
A+
with Policygenius

Principal Financial life insurance

JD Power Customer Satisfaction Rating
772
AM Best Financial Strength Rating
A+
Editor's Rating
3.37/5
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Preparing for the unexpected by protecting income and preserving the quality of life for loved ones drives many people to seek life insurance coverage from companies like Principal Financial.

Since 1879, the Iowa-based company has sold insurance and retirement products to individuals and businesses worldwide, accruing more than 50 million customers. However, at the close of September 2021, Principal Life Insurance stopped selling policies to individuals to focus on life insurance for business owners and, by extension, employees.

Today, the company's forte remains group term life insurance up to $1 million with the option of adding up to $500,000 of additional voluntary coverage per employee. In addition, Principal offers a wide array of universal life insurance for business owners since protecting your loved ones' future goes hand-in-hand with protecting your company.

Life insurance plans from Principal Financial

Term life insurance

Principal Financial offers policies that pay a predetermined death benefit if the insured dies within the specified term or number of years. These plans aim to empower business owners with a flexible, broad range of coverage options for employees. In addition, employer-paid group life insurance and employee-paid voluntary life insurance may appeal to different buyers.

Group term life insurance

This group plan is offered exclusively through employers to employees. Depending on your business budget, employers can pay all, part, or none of the annual premiums. Employees are generally eligible for a flat benefit (coverage based on a fixed dollar amount).

For example, a flat $20,000 can pay for a life insurance benefit of $20,000). Some buy a salary-based policy to set the policy by how much the employee makes.

For example, a 200% benefit on a salary of $50,000 pays a life insurance benefit of $100,000) up to $1 million per individual. Group term life insurance from Principal allows dependent coverage. The company pays a flat fee for the insured's spouse and children aged 26 and under. This extra cost can be passed on to employees.

Term policy buyers can also access extra features at no additional cost, including:

  • Travel assistance
  • Legal document support
  • Identity theft kits
  • Free access to licensed behavioral health providers via the emotional health support line

Supplemental term life insurance

Its supplemental term life insurance allows employees to increase coverage and/or add coverage for family members (at the employee's expense). In addition, Principal offers salary-based (also called percentage of salary) and increment-based. Supplemental life insurance can be an easy choice if you're looking for cheap life insurance.

Universal life insurance

Lifelong coverage that builds cash value to withdraw when needed is the cornerstone of universal life insurance. Unlike whole life policies, the death benefit or funds you can access change over time. The longer you live, the more your payment will be when you file a claim.

Principal offers seven types of universal life insurance (including indexed and variable options) for business owners keen on protecting valuable assets and providing for loved ones.

  • Principal Universal Life Provider Edge II provides affordable, permanent coverage coupled with long-term guarantees from $100,000 to $1 million. High limits are available without a medical exam to qualifying buyers between 20 and 85.
  • Principal Universal Life Flex III provides flexible coverage and the potential for accelerated cash value growth, especially during years 15-30. Coverage amounts range from $25,000 to $1 million. Qualifying individuals between ages 0 and 85 can buy without a medical exam.
  • Principal Survivorship Universal Life provides affordable long-term coverage for two policyholders from $250,000 to $1 million. The youngest buyer must be between 20 and 85. The second buyer can be 90 years old.

    Principal's survivorship option is ideal for estate, special needs, and business succession planning. It's common for couples looking to keep the policy open for the surviving spouse for continued growth and use.

Indexed universal life insurance

The cash value of this permanent life insurance product rises and falls with an index like the S&P 500. A bonus is loans or early withdrawals. But, of course, early withdrawals not repaid will reduce the death benefit.

  • Principal Indexed Universal Life Flex II provides flexible coverage coupled with the potential for accelerated cash value growth. The minimum death benefit is $100,000 for individuals aged 20-85.
  • Principal Indexed Universal Life Accumulation II provides long-term growth and income for individuals aged 20-85. The minimum death benefit is $50,000.

Variable universal life insurance

The increased flexibility of variable universal life insurance allows those with long-term insurance, investment, and tax-planning needs to play an active role in their financial future. Cash-value components vary based on premiums, fees and expenses, investment performance, and the total value of loans/withdrawals. This is one of the most profitable types of life insurance for serious planners.

  • Principal Variable Universal Life Income IV provides death benefit protection plus supplemental income for individuals aged 0-70 with a minimum death benefit of $100,000. This option is a good fit for high earners, individuals who have maxed out their 401(k) contributions, and those who do not qualify for a Roth IRA.

    This policy comes with no limits on earnings/losses. The lack of limits equates to a higher potential for growth and greater risk.

  • Principal Executive Variable Universal Life III provides long-term cash value growth with a minimum death benefit of $100,000 for individuals aged 20-75. This policy offers a death benefit guarantee through age 85. It is specifically designed to meet the needs of business owners. It has zero limits on earnings/losses for higher growth potential and greater risk.

Additional coverage options from Principal Financial

Insurance riders offer supplemental coverage extending beyond the parameters of a base policy. Principal Financial offers four base riders free of charge to all policyholders and three add-ons (available for an additional fee).

  • Accelerated benefits rider allows the insured access to a portion of their total death benefit (up to $1 million) if diagnosed with a terminal illness.
  • Cost of living increase rider allows the insured to keep pace with inflation by offering increased coverage minus the hassle of additional underwriting.
  • Extended coverage rider allows for extended coverage, to the date of death, for individuals who live beyond age 121.
  • Lapse protection rider allows the insured to determine the lapse protection guarantee period to suit their individual needs.
  • Children term insurance rider provides coverage to the insured's eligible children from 15 days to 17 years in amounts ranging from $5,000-$25,000. For those asking is child life insurance worth it, this rider offers an affordable option to say yes.
  • Salary increase rider offers the option of increasing life insurance coverage to match your rising salary.
  • Waiver of monthly policy charge rider provides a waiver for coverage charges should the insured becomes disabled.

How much does life insurance from Principal Financial cost?

The company's solid financial banking equates to competitive rates for life insurance products. As a result, some are cheaper than average, even with common conditions like asthma and diabetes.

Grant from American Fork, Utah, left a review on BestCompany saying, "We have had Principal Financial through employers, and have been very pleased with the service and value."

How do I file claims with Principal Financial?

The employer must initiate the claim via a secure online form. The beneficiary is then responsible for completing this form. For multiple beneficiaries, each must submit a separate claim form.

Once complete, submit it to the company as follows:

Principal Life Insurance Company

Attn: Group Life and Disability Claims Department

711 High Street

Des Moines, IA 50392-0002

Fax: 1.800.255.6609

Email: SBDClaims@principal.com

Phone: 1.800.245.1522

Who are the ideal customers for Principal Financial?

For individuals without existing life insurance coverage, an employer-provided life insurance policy from Principal Financial can be an alluring part of an employee's benefits package. In most cases, guaranteed coverage without a medical exam (in amounts not published on the company's website) and accelerated underwriting for those who qualify are the top draws.

Still, relying solely on this life insurance coverage comes with inherent risks. The most significant restriction when it comes to employer-provided term life insurance is the term (or specific length of coverage) often goes hand-in-hand with the period of employment. When you separate from the company, your coverage will lapse.

Furthermore, coverage tends to be based on some multiple of the insured's annual salary or position within the company. So it's essential to determine if coverage is sufficient or if an additional layer of protection is needed.

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Compare Principal Financial vs. Prudential

Prudential Prudential Life Insurance
Prudential Life Insurance
4.75/5
JD Power Customer Satisfaction Rating
773
AM Best Financial Strength Rating
A+
Prudential Prudential Life Insurance
Prudential Life Insurance
4.75/5
JD Power Customer Satisfaction Rating
773
AM Best Financial Strength Rating
A+
with Policygenius

Prudential Life Insurance

JD Power Customer Satisfaction Rating
773
AM Best Financial Strength Rating
A+
Editor's Rating
4.75/5
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Principal Financial's employer-provided group term life insurance is guaranteed for all employees. As such, it's an excellent option for those individuals who might not otherwise qualify for life insurance due to a preexisting medical condition. In addition, Principal Financial and Prudential have available limits going into the millions for qualified buyers.

However, Prudential also offers PruTerm (year-by-year coverage up to $10 million for individuals ages 18-85). This far outpaces the products available with Principal Financial.

Prudential offers group term life insurance to protect employees' loved ones in the case of the insured's premature death. Both companies provide comparable options for universal life insurance, including indexed and variable ULI, and similar minimum coverage between $50,000-$100,000. However, individual buyers can only buy from Prudential.

Principal Financial scored 772 (out of 1000) on the latest JD Power US Individual Life Insurance Study, which falls just shy of Prudential (which earned 773) and the industry standard of 774. Still, its overall customer satisfaction is rising.

Conversely, customer complaints on Consumer Affairs run the gamut from needing help submitting recurring payments to lengthy claims processes and delays in paying benefits. Sites like Consumer Affairs also have widespread reports of poor customer service.

Compare Principal Financial vs. New York Life

New York Life New York Life Insurance
New York Life Insurance
4.5/5
JD Power Customer Satisfaction Rating
775
AM Best Financial Strength Rating
A++
New York Life New York Life Insurance
New York Life Insurance
4.5/5
JD Power Customer Satisfaction Rating
775
AM Best Financial Strength Rating
A++
with Policygenius

New York Life Insurance

JD Power Customer Satisfaction Rating
775
AM Best Financial Strength Rating
A++
Editor's Rating
4.5/5
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Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.
Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Principal Financial's employer-provided group term life insurance provides peace of mind for your family after your premature death. It also comes with the added benefit of guaranteed coverage with no medical exams or health-related questions. However, the available coverage varies depending on your employer's willingness to pay.

New York Life offers group term life insurance and guarantees coverage for your employees with the option of additional coverage to those in good health. With employer-provided coverage, policyholders can pay premiums through payroll deductions reducing hassle and eliminating the chance of your policy being canceled due to missed payments.

New York Life earns high marks for financial stability and customer service. In addition, it's known for its extensive individual policies for a comfortable retirement, increased generational wealth, and more.

Individuals like Kathy of Irvine, CA, on ConsumerAffairs have positive feedback, stating, "The New York Life Insurance agent and representatives I've had the pleasure of communicating with were always professional and knowledgeable. This was especially true after the passing of a loved one and the required paperwork needed for disbursement of funds."

Individual experiences vary, and some customers also complain about unresponsive agents. However, New York Life representatives are often knowledgeable about competitive products. In addition, agents are well-prepared to assist you if you have questions about loans, early withdrawals, etc.

Compare Principal Financial vs. Primerica

Primerica Primerica Life Insurance
Primerica Life Insurance
3/5
JD Power Customer Satisfaction Rating
766
AM Best Financial Strength Rating
A+
Primerica Primerica Life Insurance
Primerica Life Insurance
3/5
JD Power Customer Satisfaction Rating
766
AM Best Financial Strength Rating
A+
from participating partners at Policygenius.com

Primerica Life Insurance

JD Power Customer Satisfaction Rating
766
AM Best Financial Strength Rating
A+
Editor's Rating
3/5
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Some employers look into term life insurance products. The idea is to cover employees during their prime working years that would serve the employer. At this time, Primerica only offers term policies in terms ranging from 10-35 years. Coverage amounts range from $15,000- $10 million for qualified buyers.

As one of the country's largest term life insurance providers, it offers potential customers a needs-based analysis to determine the appropriate death benefits. Primerica utilizes independent contractors (not full-time employees) to execute the company's multi-level marketing structure. As a result, it's common for customers to buy via family and/or friends.

That said, Adrian of Pico Rivera, CA, left a review on ConsumerAffairs left a review saying, "I would've never thought we would've gotten paid out since we had just done the application, never even did our physical. But yet 3 days later my agent showed up to my doorstep with our check for $250,000."

Methodology

When comparing life insurance companies, we use myriad factors, from customer service, pricing, and net performance scores to product quality and insurance riders. Information regarding numerous life insurance products is used in the process. The opinions here are based entirely on facts gleaned from research.

No rating is based on marketing tactics or standalone online reviews. When shopping for life insurance to meet your needs, we recommend seeking the advice of a qualified agent. You can read more about our rating system here.

FAQs

Why do I need life insurance via my employer or otherwise? Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Life insurance benefits promise peace of mind and can be used to cover a wide range of financial needs following the death of a loved one. Current policies also offer the option to prepare for your future. Accelerated death benefits associated with terminal illnesses and life insurance loans have become increasingly common.

What is group insurance? Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Group insurance offers benefits that cover a group of people, in most cases, employees. For many employers, group term life insurance is a valuable part of their benefits package.

How do I remove a former employee from a group plan as an employer? Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Once an employee leaves your company, notify Principal right away with details regarding reasons for termination. Claimants can do this online by visiting the Member Information section in their account or emailing GroupBenefitsAdmin@principal.com.

Can former employees continue group coverage? Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

In most cases, when an employee leaves a company, their benefits end. With Principal group term life insurance, employees may continue coverage within a limited period after employment ends, usually 31 days. As soon as group coverage ends, ask your employer about other enrollment options for which you might be eligible.

Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer. Read our editorial standards.

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

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